As a center piece to the launch of the Samsung Galaxy S6, in partnership with Marvel's Avengers Age of Ultron, we created a two part film series with Spider-Man director, Marc Webb, to bring fans closer than ever to Marvel.
Our mission was simple: Activate a true global partnership between the biggest brand in technology and the biggest name in entertainment.
LAUNCH FILM 1 - THE RECRUITMENT
Starring Lionel Messi, John John Florence, Eddie Lacey, Fabian Cancellara and Colbie Smulders as Maria Hill.
FILM 2 - THE BATTLE
In addition to the below, we also produced and consulted on the following throughout the 18 month partnership:
- Samsung x Marvel Partnership Announcement in 2014, including a specially designed announcement by J.A.R.V.I.S. (Paul Bettany)
- Samsung 2-Day activation at SDCC 2014, including the first ever release of the Marvel's Hall H Footage outside of Hall H, screened via a specially produced Samsung Experience on their new Samsung Tab S
- Samsung x Marvel experience at IFA Berlin 2014
CAMPAIGN WRAP UP
For a full recap of the entire campaign, including additional activations around the release of our films and Avengers: Age of Ultron, check out the case study below!