IBM WATSON + ALEX DA KID

 
 

Grammy award-winning music producer Alex Da Kid paired up with Watson to see if they could create a song together. Watson’s ability to turn millions of unstructured data points into emotional insights would help create a new kind of music that for the first time ever, listened to the audience.

Alex Da Kid wanted a deeper connection with his audience. But with so many millions of people in the world, he needed a better way to listen to all of them. Watson AlchemyLanguage API helped by analyzing five years of natural language texts including New York Times front pages, Supreme Court rulings, Getty Museum statements, the most edited Wikipedia articles, popular movie synopses and more. Once Watson had learned the most significant cultural themes, Watson Tone Analyzer read news articles, blogs and tweets to find out what people felt about them.

Watson also inspired Alex Da Kid by analyzing years’ worth of popular music. Watson Tone Analyzer API read the lyrics of over 26,000 Billboard Hot 100 songs while Cognitive Color Design Tool tool ingested its album art. Watson Beat then looked at composition of those songs to find useful patterns between various keys, chord progressions and genres completing an emotional fingerprint of music by year – brought to life in a fully immersive experience for Alex.

THE TRACK - "NOT EASY"
ALEX DA KID ft. X AMBASSADORS, ELLE KING, AND WIZ KALIFA

 

TV Commercial

DOCUMENTARY

OFFICIAL MUSIC VIDEO

We concepted and produced, along side Three Foot Giant, the official "Not Easy" music video, which launched two weeks after the release of the track. 

LYRIC MUSIC VIDEO

Lyric Music Videos are an important part of the release of each track. We concepted and produced this video in house for official launch of the track. 

ALBUM ARTWORK

We concepted, designed, and produced the official album artwork for the release of the track. 

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