In 2016, Google was set to launch two new messaging apps, known as Duo and Allo. While we were initially briefed with creating launch content for both new apps, we ultimatley decided to focus on the Duo Launch for Google IO 2016.
Duo is a simple, fast one-to-one video calling app for everyone—whether you’re on Android or iOS, a fast or slow connection, in New York or New Delhi. Duo is based on your phone number, allowing you to reach anyone in your phonebook. Duo has a new feature known as Knock Knock, which shows you a live video preview of the caller before you pick up.
Knock Knock invites you into the moment, making calls feel spontaneous and fun. It was out goal for this 60s spot to highlight the simplicity of Duo (both in the UI and in making calls), the fun and spontaneous nature of Knock Knock, and make it clear that this app was cross-platform, meaning it worked on Android and iOS devices.
Check out the film below.
In tandem with the film launch, we also created a plethora of digital assets to go live with the release of the Google Blog - a staple of any wide-scale Google hardware, software, or app release that went live the day Duo was announced.
As of early 2018, Duo has over 100,000,000 downloads and over 1,600,000 reviews in the Google Play store, averaging a 4.6 rating.