Google.org invited local nonprofits to submit their proposals, choosing 25 finalists from over 900 applicants who received a total of $5.5 million in funding. Google's goal was to find projects with innovative approaches and ambitious plans to improve the lives of local residents, as well as adventurous leadership teams to execute their vision. From the 25 top projects, 10 finalists were chosen. That is where we came in to help.
Over the course of the three week campaign, we created a city-wide public awareness campaign, asking the city to cast their votes for the projects they felt deserved the money the most. Top 25 were guaranteed $100k in funding, finalists received $250k, with the top 4 (ended up being 6) receiving $500k in funding.
This project was fully integrated; as a part of it, we created:
A NETWORKING PLATFORM
When the top 10 NGO's were chosen, we personally put on training sessions with each one, providing them with marketing tools, digital assets so they could create their own marketing assets, and training on how to spread the word on their cause. It was incredible to see how the NGOs embraced the training to help gain votes.
We hired two local artists in the Bay Area to create original artwork to represent each non-profit government organization (NGO) in the campaign. The visual identity of the campaign was crucial to making it stand out and resonate with the community - we opted for a simplistic paper-cut out visual design that was brought to life beaiutifully by our artist duo.